{"id":973,"date":"2023-01-24T07:36:00","date_gmt":"2023-01-24T07:36:00","guid":{"rendered":"https:\/\/darylilbury.com\/?p=973"},"modified":"2024-03-31T13:06:02","modified_gmt":"2024-03-31T13:06:02","slug":"the-serious-fallout-from-information-compression","status":"publish","type":"post","link":"https:\/\/darylilbury.com\/?p=973","title":{"rendered":"The serious fallout from information compression"},"content":{"rendered":"\n<p>It\u2019s tempting to think that consumer ratings of the next item you buy online are a healthy guide to finding the best product, but the reality is different. The clustering of items rated 4.5 stars out of five may suggest a constellation of safer choices, but it is a false beacon, and has ramifications in an era when people increasingly make decisions from online information. A team of leading researchers in information systems and marketing has produced a theory about this phenomenon and discovered that, while the fallout of this for shoppers may just be a purchase that doesn\u2019t work, the costs can be much more severe when ratings are applied elsewhere. What they\u2019re proposing challenges some of the fundamental thinking among their peers.<\/p>\n\n\n\n<p>You can read the rest of this article, complete with additional feature content, on the Research Features website\u00a0<a href=\"https:\/\/researchfeatures.com\/serious-fallout-information-compression\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. (Opens in a new tab)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s tempting to think that consumer ratings of the next item you buy online are a healthy guide to finding the best product, but the reality is different. The clustering of items rated 4.5 stars out of five may suggest a constellation of safer choices, but it is a false beacon, and has ramifications in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,175,21],"tags":[184,183,169],"class_list":["post-973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-research","category-science","tag-data","tag-information-systems","tag-research-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The serious fallout from information compression - Daryl Ilbury<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darylilbury.com\/?p=973\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The serious fallout from information compression - Daryl Ilbury\" \/>\n<meta property=\"og:description\" content=\"It\u2019s tempting to think that consumer ratings of the next item you buy online are a healthy guide to finding the best product, but the reality is different. The clustering of items rated 4.5 stars out of five may suggest a constellation of safer choices, but it is a false beacon, and has ramifications in...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darylilbury.com\/?p=973\" \/>\n<meta property=\"og:site_name\" content=\"Daryl Ilbury\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-24T07:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-31T13:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darylilbury.com\/wp-content\/uploads\/Information-compression-four-stars.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daryl Ilbury\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daryl Ilbury\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darylilbury.com\/?p=973\",\"url\":\"https:\/\/darylilbury.com\/?p=973\",\"name\":\"The serious fallout from information compression - Daryl Ilbury\",\"isPartOf\":{\"@id\":\"https:\/\/darylilbury.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/darylilbury.com\/?p=973#primaryimage\"},\"image\":{\"@id\":\"https:\/\/darylilbury.com\/?p=973#primaryimage\"},\"thumbnailUrl\":\"https:\/\/darylilbury.com\/wp-content\/uploads\/Information-compression-four-stars.png\",\"datePublished\":\"2023-01-24T07:36:00+00:00\",\"dateModified\":\"2024-03-31T13:06:02+00:00\",\"author\":{\"@id\":\"https:\/\/darylilbury.com\/#\/schema\/person\/a14819958c5543922b4f89590d3f7407\"},\"breadcrumb\":{\"@id\":\"https:\/\/darylilbury.com\/?p=973#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/darylilbury.com\/?p=973\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darylilbury.com\/?p=973#primaryimage\",\"url\":\"https:\/\/darylilbury.com\/wp-content\/uploads\/Information-compression-four-stars.png\",\"contentUrl\":\"https:\/\/darylilbury.com\/wp-content\/uploads\/Information-compression-four-stars.png\",\"width\":1792,\"height\":1024,\"caption\":\"Four gold stars\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/darylilbury.com\/?p=973#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/darylilbury.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The serious fallout from information compression\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/darylilbury.com\/#website\",\"url\":\"https:\/\/darylilbury.com\/\",\"name\":\"Daryl Ilbury\",\"description\":\"Science Journalist, Writer and Author\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/darylilbury.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/darylilbury.com\/#\/schema\/person\/a14819958c5543922b4f89590d3f7407\",\"name\":\"Daryl Ilbury\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darylilbury.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a0c20476e6c95b82fba498dc74de7066d8e5d80ee0da942689fb507062c4590e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a0c20476e6c95b82fba498dc74de7066d8e5d80ee0da942689fb507062c4590e?s=96&d=mm&r=g\",\"caption\":\"Daryl Ilbury\"},\"url\":\"https:\/\/darylilbury.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The serious fallout from information compression - Daryl Ilbury","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/darylilbury.com\/?p=973","og_locale":"en_US","og_type":"article","og_title":"The serious fallout from information compression - Daryl Ilbury","og_description":"It\u2019s tempting to think that consumer ratings of the next item you buy online are a healthy guide to finding the best product, but the reality is different. 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